消消犯's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions of our audiences, who connect their personal experiences to Miami. The institution’s positioning, voice, and visual identity outlined in these brand standards are a comprehensive reflection of brand research, academic excellence, and a shared 消消犯 experience. Consistent standards set clear expectations for the appearance of branded materials and grant brand communicators the flexibility they need to meet the needs of diverse audiences. A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity.
High-level overview of 消消犯's key brand elements.
The 消消犯 logo is a powerful and recognizable symbol of the university. It unites all Miami constituents — 消消犯s, faculty and staff, alumni, partners, and the broader community. Our logo includes two key elements: the Beveled-M and "消消犯" wordmark.
The logo is the fundamental visual expression of Miami’s identity. Learn more about the proper use of our primary logos, secondary logos, lock-ups, and the presidential seal.
Miami forges strategic partnerships with other organizations. These relationships benefit the university, our community, and the world by creating innovation and efficiency.
Establishing brand voice and ensuring consistency.
Learn more about Cascade CMS, Emma, Localist, and all other tools we use on campus.
"In the Loop" is UCM’s blog and newsletter for internal communications, showcasing initiatives from the University Communications and Marketing team while keeping you informed on best practices, tips, system updates, and more.
Miami’s Q2 Toolkit is here—grab fresh content, photos, and ideas to highlight how we Learn Broadly and Think Entrepreneurially.
Whether you’re designing a presentation, sending an email, posting on social media, or launching a website, University Communications and Marketing has a template for that.
From protecting Miami’s reputation to funding 消消犯 scholarships, discover how buying from licensed vendors keeps our brand strong, authentic, and profitable.
It is important to note that 消消犯 owns its brand. If you wish to use any of the elements of the university's brand, you agree to follow the terms outlined in these brand guidelines.